From Booze to Zero-Proof: Alcohol Trends and the Power of Marketing episode artwork

EPISODE · Jan 20, 2026 · 34 MIN

From Booze to Zero-Proof: Alcohol Trends and the Power of Marketing

from The Addiction Files: An Addiction Medicine Podcast · host Darlene Petersen, MD and Paula Cook, MD

In this episode, we examine the influence of alcohol culture and advertising—including non-alcoholic beverages (NABs)—on individuals in recovery and those who are sober-curious. We discuss how alcohol marketing shapes perceptions, triggers cravings, and blurs the boundaries between abstinence and consumption, with important implications for patients navigating sobriety. Hosted by Paula Donnelly Cook, MD and Darlene Petersen, MD.  Check us out on facebook @Theaddictionfiles or twitter @THEADDICTIONFI1 or Instagram Theaddictionfiles or email us at [email protected] No explicit language but this podcast discusses the abuse and treatment of legal and illegal drugs and may not be appropriate for all listeners. Disclaimer: Content of this website and podcast are for entertainment and educational purposes only. Hosts and guests are not responsible for any harm caused by information obtained from these sources. As each person is unique you are advised to seek the advice of your own healthcare professional to treat any medical conditions you may be having. Opinions expressed on this show are those of The Addiction Files and not of our respective employers.    

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From Booze to Zero-Proof: Alcohol Trends and the Power of Marketing

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