From Brand Strategist to E-comm Founder: Jamie Han on Creating a Community-First Brand

This week on Behind The Fold, I’m joined by Jamie Han, founder of Hamkke Home, a modern dinnerware brand born from her love of storytelling, gathering and beautiful design. Jamie’s journey is a full-circle story of leaving behind 17+ years in strategic communications, to building a brand with meaning, all while raising two kids and redefining success on her own terms. As a former client and now a friend, I was thrilled to bring this conversation to life. We talk through everything from building community-first brands and navigating partnerships with big name retailers, to what it really means to juggle motherhood and business without losing yourself in the process. Jamie brings such clarity and intention to everything she does, and this episode is a masterclass in starting before you’re ready, trusting your intuition, and building something lasting.What you’ll hear in this episode:06:46  - What sparked the idea for Hamkke Home 09:34 -  How building a flexible career laid the groundwork for motherhood and the tools Jamie uses to stay aligned in both business and personal life16:03 - What’s actually working in influencer marketing and the importance of leveraging your zone of genius22:50 - The power of face-to-face connection: how in-person events and bold outreach landed Jamie in Nordstrom25:53 - How a clear vision and embracing discomfort allowed Jamie to grow a brand rooted in intention, while staying present as a mother.32:12 - Why she believes a clear “why” and real community are the foundations of lasting growth.34:56 - Playing the long game in business and what’s next for Hamkke Remember that growth takes time, and slowing down helps you stay present for what matters most. If you loved this conversation, I’d be so grateful if you left a rating or review and shared this episode with a friend or fellow founder who’s building something meaningful. If you want to keep the conversation going, reach out to me on Instagram @rachellesaevil. Thank you for being here and for showing up for the version of success that’s true to you.Connect with Jamie:Website: https://hamkkehome.com/Instagram: @hamkkehomeLet's Connect!Instagram @RachelleSaevilSaevil Row Branding Agency - WebsiteLinkedInSaevil Row - YoutubeWant to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!