From Brand Strategy to Execution | Clarice Pinto - Part I

Our Guest: Clarice PintoThis is Clarice’s Linkedin Summary:With over 25 years of international experience across the FMCG, luxury, and spirits industries, I've honed an expertise in strategic innovation, brand growth, and market penetration, spanning Italy, the U.S., Spain, and Brazil. My career is marked by a keen ability to marry strategic insight with creative execution, driving brand value and business expansion on a global scale.During my tenure at Campari Group, I led the premiumization and relaunch of iconic brands, such as Aperol and Campari, achieving unprecedented growth. Before Campari, I ventured into entrepreneurship within the education sector, launching and successfully exiting Kid&Us in Milan in 2014. This experience not only underscored my passion for building and scaling businesses but also enriched my understanding of consumer needs and market opportunities.As I transition towards establishing a startup in the femtech space, I am excited to apply my extensive knowledge in launching products, consumer behavior and market dynamics, and expanding businesses. This venture aims to revolutionize menopause care and create impactful innovations in women's health.Specializing in business transformation and creative disruption, I am driven by the challenge of navigating industries poised for change. My journey from revitalizing traditional brands to pioneering in the femtech sector underscores my commitment to leveraging my skills for meaningful impact.In this episode00:01 Intro05:01 What is a good brand strategy?08:46 The importance of execution12:18 Examples of Good Strategy / Execution16:24 The Importance of the Brand Experience18:25 Measure Strategy or Execution?20:31 Timings: when measuring makes sense, when results are evident21:58 Consistency in Time is critical for the long-term25:50 Marketers need to master the route to market27:01 “Good is better than perfect” This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe