From Brazil to the World: Building a Brand Rooted in Culture and Craft

What does it take to turn cultural heritage into a global experience?In this vibrant and insightful episode, Melina Mattos shares her journey of bringing Brazilian spirits—especially cachaça—onto the international stage. From her early work in education to navigating New York’s restaurant industry, Melina’s path reflects a deep commitment to authenticity, storytelling, and cultural pride.This conversation explores the intersection of entrepreneurship and heritage—how tradition can be preserved, adapted, and shared without losing its essence. From breaking into the U.S. beverage market to redefining how people experience Brazilian liquor culture, Melina offers a grounded perspective on building a brand that carries meaning beyond the product itself.Rich with insight and intention, this episode is a reminder that when you build from your roots, you don’t just create a business—you create a bridge between worlds.