From Broker to Media Expert

In this episode of Healthcare Happy Hour, host David Saltzman interviews Craig Gussin, president & CEO of Auerbach & Gussin. Craig shares his journey from starting in life and disability insurance to becoming a trusted media resource in health insurance. He discusses the importance of proactive media engagement, building relationships with media outlets, and effectively communicating with the public. Craig emphasizes the need for insurance professionals to position themselves as resources for consumers and the media, providing valuable insights and education. He also offers advice for aspiring media experts in the industry.