EPISODE · Jul 10, 2025 · 1H 11M
From Budgeting App to WhatsApp CFO: Zumma’s Bold B2C to B2B Pivot with Marinella Piñate, Zumma
from La Frontera: Bridging Startups and VCs Across the Americas · host Cyrus Bakhshi, Thomas Barrett
In this episode of La Frontera, we talk with Marinella Piñate, CEO and co-founder of Zumma, a Mexico-based fintech transforming messy manual finance ops with an AI-powered “WhatsApp CFO” for businesses across Latin America. We dive into what led Zumma to pivot from a beloved B2C app to a fast-growing B2B platform, how Marinella’s travels through 60+ countries shaped her entrepreneurial mindset, and why she believes meaning (and mental health) are non-negotiables for founders. She also shares lessons on hiring top engineering talent without a CTO, the resilience that defines LatAm founders, and her candid approach to building community and investor support along the way. We hope you enjoy this episode as much as we did. You can find show notes, deep dives, and other great content in our newsletter 👉 www.lafronterapodcast.comSong is Me Quema by The Berger / Sanchez Project
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From Budgeting App to WhatsApp CFO: Zumma’s Bold B2C to B2B Pivot with Marinella Piñate, Zumma
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