From Burned-Out Yoga Teacher to a Joyful Substack With 1,400 Paying Subscribers | Jo Hutton

Put a hand up if you’ve ever… 🤚🏻felt burned out as a teacher — whether you teach yoga, art, music, writing, or anything else — this episode will show you what’s possible. Jo Hutton was a yoga teacher running on empty. Like so many teachers, she’d poured everything into her students and had nothing left for herself. I found her through a viral video post on Notes and thought to myself: More people need to know about Jo because she truly knows the pain points of her audience and how to hype herself via Substack! Jo Is Beating The Glass Ceiling of Yoga Teachers in The UK Because…in the UK, the average yoga teacher earns around £20–£40 per class — and many other teaching professions face similar limits on income and reach. Jo found another way. Today, she’s the creator of Yoga For Tired People, a soulful Substack newsletter with 1,400+ paying subscribers — earning far more than a traditional teaching schedule could bring in, while serving many more people than she could ever fit in a studio. Her newsletter is about giving tired, overwhelmed people a place to rest, reconnect, and breathe -no yoga mat needed. And the best part? The model works for any teacher who wants to share their skills with the world. 🎙️If you say, “Kristina, let me listen to the show!”🎙️ In our conversation, senior yoga teacher Jo pulls back the curtain on the exact tool she uses alongside Substack to run her business, and we break down her “Substack House” — from the roof to the foundation: * ✅Content pillars that keep her ideas flowing. * ✅Atomic newsletters that hook readers instantly. * ✅Videos and live classes that deepen connection. * ✅The welcome email that invites new readers into her “Yoga for Tired People” world. * ✅And the foundation that holds it all together — her About page and her powerful paid subscriber invitation. You’ll learn exactly how Jo transformed from burnout to building a soulful, sustainable email list and 36,000-subscriber newsletter on Substack and how you can borrow her blueprint to serve more people, earn more, and teach in a way that lights you up again. We’re celebrating our collab with the Substack Bookstore from book coach Fleur Hull and for the next 7 hours, you have the chance to get 50% OFF. 🎧 Want To Listen To The Show? The Online Writing Club Show now belongs to the top 1% of podcasts globally! YAY! 🎧 Listen to the full conversation here 🎧 Catch the episode on your favorite podcast app You can listen to it as Substack podcast or on Spotify. Enjoy the show! If you’re listening via Spotify it would be awesome to get a review from you ⭐⭐⭐⭐⭐. You can really make a different with this small gesture. Thanks 🙏🏻 Join The Inner Circle of The Online Writing Club And if you love meeting inspiring creators like Jo, you’ll feel right at home inside the Online Writing Club. This week, we had a livestream session with bestselling author and beautiful soul Karen Salmansohn on how to write with the end in mind. Gail K. was excited! And soon, we’ll be talking with runner and soon-to-be-published author Raziq Rauf about going from zero to book launch in a live masterclass. ✨ Join the Online Writing Club and meet teachers, artists, writers, and authors who inspire you to create your best work! P.S. 🙏🏻🙏🏻Your feedback is just a spark, but enough to keep me going, so it would be wonderful to hear from you in the comments 🙏🏻🙏🏻 P.S. For some extra love🔁, re-stack (share) this with a friend who might need to hear this today!🔁 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.onlinewritingclub.com/subscribe