From Burnout to Bougie Branding: Building a Business That Actually Converts with Ayla Sorochuk

What happens when a systems queen teams up with a branding bombshell? You get this firecracker of a conversation between myelf and digital marketing strategist turned business coach, Ayla Sorochuk.In this episode, we’re talking about building brands that actually connect, content that doesn’t make you cringe, and why going viral isn’t the vibe if it’s not making you money. Ayla dishes on how she went from marketing behind the scenes to running a 7-figure business with a “small but mighty” following—and why it’s not about the followers, it’s about the focus.You’ll hear:The truth about branding (hint: it’s more than your Canva colour palette)Why trends aren’t a strategy—and what to post insteadAyla’s exact content creation schedule (and her favourite tools)The Instagram Story framework that generated $40K in 2 daysA juicy flop that turned into a lesson (because not everything is Instagram-perfect)We also roast passive-aggressive email sign-offs, explain why “can you kindly” should be illegal, and laugh through the awkward DMs that accidentally land in the wrong inbox (yes, that happened).If you’ve ever wondered how to show up online without selling your soul—or how to build a personal brand that’s unapologetically you—this one’s for you.🔗 Follow Ayla: @aylasorochuk🎧 Her podcast (soon-to-be rebranded): Next Level Social→ Rich, Raw & Relentless📦 Apply for her mastermind or browse her offers: ayla-sorochuk.mykajabi.com🧨 Real talk, strategy, and spicy takes? That’s our jam. Hit play, take notes, and get ready to rethink your whole content game.