From Burnout to Breakthrough: How CEO of Shoppable Heather Udo Rebuilt Her Business with Alignment & Ease [Ep. 75]

Clarity first. Strategy second. Book a free Biz Breakthru Call with me.   What does it really look like to build a tech company from scratch — as a woman, a founder, a mother, and a deeply intuitive leader? And what happens when you hit the wall of burnout… but choose to rebuild your business from a place of ease, alignment, and sovereignty instead of hustle? This week, I sit down with the extraordinary Heather Udo, Founder & CEO of Shoppable — a SaaS platform powering shoppable experiences for major retailers, global CPG brands, and creators. Heather shares the truth behind: ✨ Growing Shoppable into a profitable tech company over 14 years ✨ Navigating male-dominated startup culture ✨ Raising (or intentionally not raising) VC funding ✨ Coaching first-time tech founders ✨ Being a mother while running a company ✨ Using AI the right way for e-commerce ✨ Rebuilding after burnout ✨ Creating a life and business led by alignment, not adrenaline She also breaks down how Shoppable helps stylists, bloggers, designers & creators stop losing commission to coupon extensions (👀) and start earning predictable income — while owning their customer data. This conversation is packed with insight, transparency, and grounded advice for any entrepreneur building something bigger than themselves.   🔗 MENTIONED IN THIS EPISODE 👉🏻 Connect with Heather: @heather.udo 🎁 Grab Heather's Startup CEO Cheat Sheet (with links to free legal templates) here → https://www.heatherudo.com/resources 💝 Looking for Shoppable resources? Email [email protected] and mention this podcast episode to receive 15% off* your license fee. (*New customers only.) ✨ Book a free 20-Minute Biz Breakthrough Call with me- Let’s map out your next income leap, together 💖   xo, Masha   💞 Let's connect: LinkedIn | Instagram