From Burnout to Building a Wellness Company: Jasmine’s Founder Journey [CORPORATE WELLBEING]

Burnout almost forced her to stop but it turned out to become the turning point of her life.In this episode of Asian Business Owners, I sit down with Jasmine Liu, a former banker who experienced burnout in 2017 while working in the fast-paced banking world in Hong Kong.What followed was not just a career change but a complete shift in perspective.After a transformative trip to Bhutan, Jasmine began questioning the corporate lifestyle she once embraced. She eventually founded Maestro Wellness, a B2B platform focused on improving corporate wellbeing and launched the Build Well, Live Well Summit to help organisations rethink performance, health and longevity.We talk about:What burnout really feels like behind closed doorsWhy high performers often ignore early warning signsTransitioning from corporate banking to entrepreneurshipBuilding a wellness business from scratchLaunching a B2B platformRedefining ambition and long-term successGet your free day pass at Garage Society!Timestamps:(00:00) Introduction to Asian Business Owners Podcast(00:30) Get a free day pass at Garage Society(00:49) Jasmine's Background(01:48) Experiencing Burnout and Its Impact(06:52) Journey to Bhutan: A Turning Point(09:20) Returning to Hong Kong: A New Perspective(13:59) Transition to FinTech and Learning(15:48) Building a Meaningful Business from Scratch(19:27) Starting an E-Commerce Platform(20:20) Sourcing High-Quality Products(21:06) Managing Logistics and Operations(22:24) Transition to MaestroWellness(22:51) Addressing Corporate Wellbeing(25:10) Building the B2B Wellness Platform(32:26) What Companies Get Wrong about Corporate Wellbeing(33:39) The Build Well, Live Well Summit(36:06) Lessons for Future Founders(37:56) Conclusion and Event ReminderGet your free day pass at Garage Society!👉 To find out more:Jasmine on LinkedInAttend the Build Well, Live Well Summit hereTo follow my journey:💬 abo.pod📲 Find me on LinkedIn🎧 Subscribe to Asian Business Owners wherever you listen to it! Hosted on Acast. See acast.com/privacy for more information.