EPISODE · Oct 20, 2025 · 40 MIN
From Buyer to Boardroom: The Power of Observing, Asking, and Owning Your Path with Rebecca Aliab D
from WISE: Women Inspiring Sales Excellence · host Lauren Palmer
Discover how one leader turned her unique skill set into a powerhouse sales career.Today we’re joined by Rebecca Aliab D, the US Board Lead for The Women in Programmatic Network. Rebecca’s journey through sales looks a little different compared to most, which highlights the different avenues that can take a person into sales. In this conversation, she shares her tips for building positive relationships with clients and team members, selling with greater success in an AI-integrated future, and pitching yourself for the role you want in sales.Topics discussed in this episode include:- The biggest takeaways Rebecca has gained from the career pivots she’s made.- Rebecca’s tips for navigating the stress of meeting quotas.- What it means to take the path of least resistance in sales and why it matters.- How to avoid getting stuck on the big shiny numbers (plus the important nuances to know).- The moves Rebecca made to pitch her own self-made role.- What her superpowers are and how she’s been able to use those in her roles.- The importance of independent social relationships and how they can support your team.- Why observing is key, especially when it comes to gaining in-person consensus.- How getting an outside perspective helps you shift your selling strategies.- Why she sought out The Women in Programmatic Network, and what happened next.- What the skills of the most effective sales leaders will be in the next five years.- Why pursuing self-education is so important for tomorrow's sales leaders.- Why listening is so underrated in sales (but shouldn’t be).Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccaadeng/Join the Sales Revolution community: https://female-leader.com/sales-revolution/
What this episode covers
Discover how one leader turned her unique skill set into a powerhouse sales career.Today we’re joined by Rebecca Aliab D, the US Board Lead for The Women in Programmatic Network. Rebecca’s journey through sales looks a little different compared to most, which highlights the different avenues that can take a person into sales. In this conversation, she shares her tips for building positive relationships with clients and team members, selling with greater success in an AI-integrated future, and pitching yourself for the role you want in sales.Topics discussed in this episode include:- The biggest takeaways Rebecca has gained from the career pivots she’s made.- Rebecca’s tips for navigating the stress of meeting quotas.- What it means to take the path of least resistance in sales and why it matters.- How to avoid getting stuck on the big shiny numbers (plus the important nuances to know).- The moves Rebecca made to pitch her own self-made role.- What her superpowers are and how she’s been able to use those in her roles.- The importance of independent social relationships and how they can support your team.- Why observing is key, especially when it comes to gaining in-person consensus.- How getting an outside perspective helps you shift your selling strategies.- Why she sought out The Women in Programmatic Network, and what happened next.- What the skills of the most effective sales leaders will be in the next five years.- Why pursuing self-education is so important for tomorrow's sales leaders.- Why listening is so underrated in sales (but shouldn’t be).Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccaadeng/Join the Sales Revolution community: https://female-leader.com/sales-revolution/
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From Buyer to Boardroom: The Power of Observing, Asking, and Owning Your Path with Rebecca Aliab D
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