From Buzzwords To Bottom Line: Unified Commerce, AI, And The Real Costs Of Replatforming with Kim Samuelsen and Max Rolon

We’ve got an extra special episode of The FODcast dropping this week - not only do we have both Tim Roedel AND James Hodges side by side in the interviewer’s seat once again, but we’re also joined by two guests from global commerce agency Domaine, Kim Samuelsen and Max Rolon. In this four-way chat, we discuss how Shopify’s native capabilities now handle serious complexity across EMEA without the overhead of composable stacks - and what that means for brands weighing platform choice, expansion, and cost control. From Markets and meta objects to multilingual storefronts and local payment methods, we explore what’s changed, what still trips brands up, and where the smart money goes when every budget line is under pressure. The conversation digs into: The real barriers of European expansion - compliance, duties, and fulfilment quirks like lockers and pickup pointsWhen to stick with Shopify Payments versus legacy gatewaysWhy clean, centralised data underpins everything from AI personalisation to CRM efficiencyHow unified commerce is replacing brittle omnichannel integrations You’ll also hear real-world examples; from a Magento-to-Shopify B2B migration that finally brought B2B online to an enterprise furniture launch that hit a 23-week timeline and lifted conversion by 19%. If you’re weighing platform choice, entering Europe, or tightening spend ahead of Q1, this is your field guide to cutting TCO without cutting ambition. 🎧 Enjoy! #ShopifyPlus #Ecommerce #DigitalCommerce #UnifiedCommerce #PlatformMigration #FODcast  Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/