From cable to clicks: how streaming is changing sports consumption

The rapid rise of sports streaming services has allowed fans to access almost any sporting event with just a few clicks — and, usually, a few hundred dollars. Every major streaming service, from Netflix to Amazon Prime to Hulu, has managed to grab a slice of the pie. The diversification allows leagues to reach new audiences and reap the benefits of hefty media rights deals, but it also means that tuning into all the events for some major leagues can require subscriptions to multiple platforms. Whether sports executives are simply selling to the highest bidder or curating a strategy that will boost ratings, they all have a vested interest in partnering with services that produce high-quality live event coverage. The question is whether fans are willing to buy in as well.Plus, on this week’s Fun Friday, Jenna has Claire match the NFL playoff quarterbacks to their middle names.Transition track credits:Downtown Walk by | e s c p | https://escp-music.bandcamp.comMusic promoted by https://www.free-stock-music.comCreative Commons / Attribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/