From Canada to Cattle Feeding: Emily Jackson on Beef Demand, Markets & Her Career in Agriculture

What does a career in cattle feeding actually look like?How can women build successful careers in agriculture and livestock production?What drives cattle markets, beef demand, and the business of feeding the world?In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Emily Jackson of Arcadia Commodities to discuss her journey from growing up in a cattle-buying family in Canada to becoming a leader in cattle procurement, risk management, and cattle feeding.Emily shares what it's like to buy cattle across North America, how data and technology are changing the cattle industry, and why she believes agriculture still offers incredible opportunities for the next generation. She also discusses the importance of mentorship, the role women continue to play in shaping the future of agriculture, and why beef demand remains strong despite record cattle prices.Along the way, the conversation explores some of the biggest questions facing the beef industry today:Can the U.S. cattle herd rebuild quickly enough to meet demand?What opportunities exist for young people entering agriculture?How are data, analytics, and AI changing cattle feeding and commodity markets?Why are consumers continuing to choose beef at historically high prices?And what does it really mean to help feed a growing world population?Emily also highlights Beef Sticks for Backpacks, a program providing high-quality beef protein to food-insecure children while showcasing the positive impact the beef industry can have beyond the ranch gate.Whether you're involved in cattle feeding, commodity markets, ranching, agricultural leadership, or simply passionate about the future of food production, this episode offers valuable insight into the people helping move the beef industry forward.