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From Captive to Competitive: Redefining Global Business Services episode artwork

Mar 25, 2026 32 min

From Captive to Competitive: Redefining Global Business Services

from SSONext Hosted by SSON Digital

In this episode of SSO Next, host Heather King speaks with Turan Sahin, CEO of Allianz Services, about his journey building one of the world's leading Global Business Services (GBS) organizations from the ground up. Reflecting on his seven-year tenure, Sahin shares how he challenged early skepticism around captive shared services by focusing on market-driven performance rather than mandates. By prioritizing cost, quality, customer experience, and trust, he positioned Allianz Services as a competitive, world-class provider that business units actively choose to partner with. A central theme of the conversation is the shift from traditional, transactional shared services to high-value, end-to-end capabilities embedded within the core business. Sahin explains how Allianz Services deliberately moved up the value chain, focusing on complex, skill-intensive work and leveraging global talent to drive real business impact. By aligning closely with customer outcomes and measuring success through end-customer satisfaction, the organization has positioned itself not just as a service provider, but as a strategic partner and transformation engine.

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From Captive to Competitive: Redefining Global Business Services

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