From Car Sales to 19,000 Apartment Doors | PropTech, AI & The Future of Multifamily Marketing

What does selling funeral hearses have to do with multifamily marketing? More than you'd think! 🤔 In this episode of CTRL, Miryam sits down with Kim Boland, SVP of Marketing at AION Management, who oversees marketing across 19,000+ apartment units in 7 states. Kim shares her wild career journey — from auto malls to funeral cars to leading digital marketing at one of the East Coast's most active property management firms. Whether you're in multifamily, PropTech, or just obsessed with where AI is taking real estate, this one's packed with gold. 💡 What we cover: ⏱️ 00:00 – Meet Kim Boland, SVP of Marketing at AION Management ⏱️ 01:30 – From auto malls & funeral hearses to multifamily marketing ⏱️ 05:00 – Launching Facebook pages for 120 properties & riding the early ILS wave ⏱️ 09:30 – How the prospect experience has evolved: 360 tours, online booking & more ⏱️ 12:00 – Virtual reality in apartments — are we there yet? ⏱️ 14:00 – AI & the new "level playing field" — will Claude or ChatGPT find your apartments? ⏱️ 17:00 – Turning headaches into wins: getting buy-in for new marketing tech ⏱️ 19:30 – Nimble startups vs. turning the Titanic: company culture & scale ⏱️ 22:00 – Kim's #1 advice: get involved, find a mentor, get on LinkedIn ⏱️ 23:00 – Rapid fire round 🔥 🎙️ Property Leaders Podcast is the podcast for multifamily marketing and property management leaders navigating a fast-changing industry. 🔔 Subscribe so you never miss an episode 👍 Like if you found this valuable 💬 Drop your biggest PropTech question in the comments #multifamily #propertymanagement #proptech #apartmentmarketing #AIinrealestate #multifamilymarketing #realestate #CTRL #podcast