From Career Pivots to Marketing Clarity

There’s a lot of noise in marketing, new platforms, new strategies, new rules every day. So how do you make it all work together?In this episode, Nikki talk with Kelly Byrd Marín, Head of Marketing, North America at the Project Management Institute, about navigating a multichannel world through integrated marketing.Kelly also shares how her non-linear career journey, and living across five countries, gave her a holistic approach that turns scattered channels into strategies that actually deliver.