From Categories and Products to Brands | Domenico Ribetti - Part II

from Growth, Brands and More · host Filiberto Amati

This is the second part of the chat with Domenico Ribetti. In this episode, we discussed the transformation from category and product-centric realities to brand building and the role of performance marketing and long-term attribute development.In this Episode:00:58 From Product-centric to Brand-centric04:29 The Magic Touch08:50 The Role of Category Dynamics 12:43 The Upgrade of the Marketing Toolbox18:08 Performance Marketing vs. Brand Building25:05 The Brand as a FilterThank you for reading Growth, Brands, and More. This post is public, so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe

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This episode was published on July 22, 2024.

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