From Celebrity Events to sold out stock: The Glitter Store Story - Lillie Bernie

In this episode of She Did That, we sit down with Lillie Bernie, the visionary behind The Glitter Store, to talk about what it really takes to turn creativity into a thriving business. From her early days of experimenting with glitter to building a brand that celebrates bold self-expression, Lillie shares the highs, the hurdles, and the lessons she learned along the way. We also dive into her work producing unforgettable glitter experiences and events for iconic names like Kathy Hilton, Kris Jenner, Fenty and many more bringing her signature sparkle to some of the most sought after brands and parties. Beyond events, Lillie reveals how she’s expanded the brand into retail glitter kits, with ambitious plans to make them available globally and turn glitter into a true household staple. This conversation explores entrepreneurship, confidence, and staying true to your vision even when it feels risky and others don't believe in your capability to achieve great success. Whether you’re a creative, a business owner, or someone with a dream you’ve been sitting on, this episode is a reminder that sparkle and strategy can absolutely coexist.