From CELSIUS to VALR: Bryan Alesiano on Building the Next Big Energy Brand | EP10

The Tough Day Podcast is BACK, and we are kicking things off from a completely refreshed studio. 🎙️⚡ CHECK OUT VALR ENERGYhttps://www.valrbrand.com/Use code BA for 40% OFF your order.For our first episode back, we sit down with Bryan Alesiano, a longtime leader in the beverage and performance industry who spent more than eight years helping grow CELSIUS into the powerhouse it is today.Now Bryan has taken that experience to VALR, where he serves as Chief Revenue Officer and is helping take a completely different kind of energy drink to the national stage.We talk about what the early days of CELSIUS actually looked like, what it takes to grow a brand before everyone knows its name, the lessons Bryan learned along the way, why he believed VALR was the right next move, and what goes into trying to stand out in one of the most competitive industries in the world.VALR is approaching energy differently with nitrogen infused functional energy built around smooth drinking, zero added sugar, natural caffeine, focus, and performance.New studio. New episodes. Tough Day is officially back.🎙️ Subscribe to the Tough Day Podcast for more conversations with entrepreneurs, business leaders, creators, and people with a story worth hearing.⚡ SHOP VALRhttps://www.valrbrand.com/CODE: BASAVE: 40% OFF