From CEO to M&A Advisor: What Steve Jones Learned the Hard Way | Points of View with Steve Jones

Steve Jones | Regional Managing Director, LATAM, Corum Group  What can founders learn from someone who has experienced tech M&A from both sides of the table?  In this Points of View episode of the TechExits Podcast, Steve Jones, Regional Managing Director, LATAM at Corum Group, shares his personal M&A journey, from selling his own technology company to advising founders through more than 40 transactions.  Steve reflects on his first exit as a CEO, what he would do differently today, and why accepting a single buyer can leave founders with little leverage and potentially money on the table.  He also shares lessons from his experience advising companies in Latin America, including how to prepare for an exit, create competitive tension, understand buyer expectations, and build a business with the end goal in mind.  KEY TAKEAWAYS  Why having multiple buyers can create leverage and improve outcomes  What Steve learned from selling his own company without an M&A advisor  Why founders should prepare for an exit long before they decide to sell  How understanding the market can help founders negotiate from a position of strength