From Chaos to Predictability: Pete Crosby's Honest Lessons on the One to Ten Million Journey

If you're building a venture-backed software startup and trying to navigate the messy, exhilarating, often brutal stretch from $1M to $10M ARR, this episode is essential listening. In this Making The Grade episode, we’re joined by Pete Crosby, Founder of Revelesco and one of the most experienced revenue coaches in the UK startup ecosystem.  Pete has helped countless founders and CROs find clarity, fix alignment, and scale with real commercial rigour. In this conversation, Pete shares the patterns he sees repeatedly across the companies he works with, and the frameworks he uses to help them break through. Pete also shares the human side of scaling - why team alignment is the silent killer of otherwise great businesses, what makes a true builder in the one to ten phase, and how the best GTM leaders think about culture, hiring, and diversity. Whether you're a founder, a CRO, or a revenue leader trying to level up, Pete's insight is the kind of hard-won wisdom you'd normally only access through years of experience.  📚 Episode Chapters 01:40 - The root cause of stalled growth  05:30 - Finding your ICP with discipline 10:30 - The four phases of scaling internationally 18:00 - Defining true predictability 21:30 - Team alignment & hiring diverse teams  🎧 Continue listening…  Make sure you listen to Reshaping GTM in the AI Era - Harrison Rose on repeatable GTM and scaling beyond Founder-Led Sales  Enjoyed today's episode of Making The Grade? If you took something valuable from the episode, we'd love for you to... ✔️ Leave us a rating and review on your favourite podcast platform. ✔️ Share your ideas or guest suggestions with us at [email protected]✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on LinkedIn or YouTube. See you again next week!