From Charms to Tech: Inside Pandora’s Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS

Send us a text Welcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand. Julie shares her journey at Pandora, the brand's history from humble beginnings in 1980s Copenhagen, their growth into the world's largest jewellery brand and their digital transformation in marketing. Discover how Pandora personalises customer experiences and integrates technology to stay ahead in the digital age. Plus, learn about the influence of social media trends on TikTok on Pandora’s success, and the role of technology in Pandora's marketing strategy. Join us for an insightful conversation that dives deep into one of the most beloved jewellery brands. 00:00 Julie Hermann, Pandora 02:04 Intersection of Marketing and Technology 03:59 The Origin Story of Pandora 07:53 Pandora's Digital Transformation 10:36 Personalisation in Marketing 13:17 Technology and Integration at Pandora 14:55 Social Media Trends and TikTok Julie Hermann https://www.linkedin.com/in/juliemariehermann/ https://uk.pandora.net/en/ Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/