From Chef to Entrepreneur -- How to Market Your Food Business & Win Online Shivani Mehta - The HJ Show

In this episode of The HJ Show, hostHarsh Joshi sits down with ShivaniMehta — Award Winning Chef andFounder of Elexa The Studio, Ahmedabad —for one of the most practical andeye-opening conversations on buildingand growing a food business intoday's digital world.Shivani won the Rasoi ni Maharanititle on ETV Gujarati in 2008 against6500 entries from across Gujarat.From there she worked on Rasoi Show,MasterChef India and eventually builtElexa The Studio in 2019 — a 360degree food production and social mediastudio that today works with brandsacross Gujarat, Mumbai, Chennai, Delhiand internationally.In this episode Shivani explains whygood food alone is not enough to runa successful food business, the realreason 8 out of 10 restaurants shutdown, why marketing budget mattersas much as your kitchen investment,how home cooks can start a foodbusiness with zero studio setup, thepower of geo-targeted paid promotionstarting at just 150 to 200 rupees,why cloud kitchens need professionalvisuals to survive on Zomato andSwiggy, how food influencer campaignsare planned and executed, why brandsshould bypass food delivery apps andsell directly through WhatsApp, thecomplete end-to-end Elexa process fromproduct to content going live, andwhy even the world's biggest foodbrands never stop posting on socialmedia.Whether you are a restaurant owner,cloud kitchen operator, home chef orfood brand founder — this episode hasa practical lesson for every stage ofyour journey.Available on Spotify, Amazon Music,JioSaavn, Gaana and Apple Podcasts.Search: The HJ Show