From Chinatown to Nike & Rihanna- How A$AP Eva Built a Viral Business Before Social Media

Subscribe to my Newsletter: https://travelstylechic.substack.com/Welcome back to the Genuinely Good Podcast.In this episode, I sat down with someone who has inspired me both personally and professionally—our beloved Auntie Eva, also known as A$AP Eva, the owner of Popular Jewelry.30 years ago, she opened a small jewelry shop in Chinatown with no social media and no roadmap. What she built instead—brick by brick—became one of the most beloved jewelry destinations in hip-hop culture, with artists like Wu-Tang Clan, A$AP Rocky, Rihanna, Beyoncé, Jay-Z, and more walking through her doors.In this conversation, we talk about how a single, unexpected encounter with Wu-Tang Clan’s Cappadonna helped shape the future of her business and why kindness—not fear—became her greatest strength.Auntie Eva shares what it really looked like to show up every day for over 30 years, the resilience it took to stay open through challenges like 9/11 and Hurricane Sandy, and why she never allowed herself to give up—even when it wasn’t easy.This episode isn’t just about success or celebrity.It’s about persistence, self-belief, and how an ordinary life can grow into something extraordinary through consistency and grit.If you’re building something from the ground up, questioning your path, or learning to trust yourself through uncertainty, I hope this episode reminds you that showing up—day after day—can change everything.Thank you for being here 🤍/// MY SOCIAL MEDIA \\\My Social Profiles: ➫ Instagram: / travelstylechic ➫ TikTok: / travelstylechic GENuinely Good Podcast➫ Instagram: / genuinely.good My Flower Shop:➫ Website: https://flowerevershop.com/ ➫ Instagram: / flowerever.shop ➫ Tiktok: / flowerever.shop #personalgrowth #womenempowerment #podcast