From Chiropractic School to Business Success: How Dr. Lacey and Colten Built a Brand, a Family, and a Life That Scales Together

Most entrepreneurs assume success comes from strategy. But for many, it actually begins with identity and who you are becoming as you build. In this episode, cohosts Dr. Danielle and Kyle Roach sit down with Drs. Lacey and Colten Nevel to share how they went from chiropractic students with a vision to running a values-driven, family-centered business. They talk about the real behind-the-scenes of entrepreneurship, including learning marketing from scratch, setting boundaries, navigating social media, and building systems that support both business growth and family life. This conversation blends honest storytelling with practical strategies for service-based business owners who want growth without sacrificing what matters most.   What You Will Learn What entrepreneurship actually feels like in the early stages What chiropractic school prepared them for and what it did not How family mentorship shaped their mindset and confidence Why boundaries matter for long-term success How social media helped them build trust and community The difference between strategic content and random posting Organic marketing compared to paid ads and where people go wrong How to build systems that reduce overwhelm and create freedom How to become more confident speaking on camera What traveling with kids looks like while running a business How a growth mindset changes the entire trajectory of a business   Who This Episode Is For This episode is for entrepreneurs, clinic owners, and service-based business owners who want to grow without burning out. If you are building a business with a partner, raising a family, learning how to show up online, or craving more sustainability and simplicity in your systems, this episode will feel grounding and motivating.   The Core Takeaway Growth does not require more hustle. It requires more intention. With supportive systems, clear boundaries, and a growth mindset, your business can expand with your life instead of competing with it.   🔗 Resources & Links 🎓 Free Training – Clinic Growth Engine Join our free live training on January 22 to learn the exact system we used to grow Verve from $5K/month to $2M/year. We’ll show you how to get 15–30 new patients every month using SEO, Instagram, and automations. → Save your spot: https://webinarkit.com/webinar/registration/69628a80eb7bd4a99c37ee06?utm_medium=paid&utm_source=ig&utm_id=120237714464810756&utm_content=120237715486540756&utm_term=120237714464820756&utm_campaign=120237714464810756 📲 Follow Free Spirit Chiropractic Instagram: @freespiritchiropractic 📲 Follow Free Spirit Social Instagram: @freespiritsocial_ 🎙️ Connect With Us Instagram: @theexpandedcollective Episode Chapters 00:00 – The Journey Begins: From School to Entrepreneurship 02:59 – Building a Business: Overcoming Challenges 05:51 – Family Influence: The Roots of Entrepreneurship 08:55 – Balancing Business and Family Life 11:52 – Adapting and Evolving: The Future of Their Brand 14:58 – Marketing Mastery: Social Media Strategies 18:00 – Creating Community: The Adapt Center 25:11 – The Pitfalls of Paid Advertising 28:00 – The Power of Organic Content 31:27 – Creating Engaging and Authentic Content 33:45 – Strategic Planning and Adaptability in Social Media 36:05 – Content Creation Tools and Techniques 40:37 – Overcoming Fear of On-Camera Presence 45:45 – Building Systems for Business Freedom 50:05 – Traveling as a Business Owner