From Cirque du Soleil to Career Coach: Why Your Resume Isn't Getting Past AI | Mindy May

Sending out hundreds of applications and getting silence in return? Mindy May, a Certified Career Coach and former HR Director with experience at companies including Cirque du Soleil, joins Jeff to challenge how most professionals approach the job search entirely. In this episode, she breaks down why positioning beats volume, how to turn your resume into a marketing document that gets noticed by both ATS systems and human recruiters, and why interview preparation is the difference between hoping for an offer and actually getting one.Key TopicsPositioning over application volumeResume and cover letter as marketing toolsHow ATS systems and human recruiters both shape hiring decisionsDISC assessments for career alignmentAI tools for job seekers and career coachesInterview preparation and storytellingEpisode Timestamps0:00 Why job seekers often have a positioning problem, not just a resume problem0:27 Mindy's background in HR, psychology, and leadership6:07 Why applying to more jobs is not the real solution7:37 What ATS means and how it affects job seekers8:55 Why resumes should be treated as marketing documents15:24 Why a tailored cover letter can still make a difference20:35 Whether candidates should reach out directly to recruiters or hiring managers29:19 How DISC assessments help coach candidates more effectively35:03 How people are adopting AI in the workplace40:29 Using AI to improve interview prep and storytelling46:12 Why interviews are not a dress rehearsal51:02 Where to find Mindy and follow her workGuest LinksWebsite: https://www.careercoachsvc.com/coach/mindy-may-mba/LinkedIn: https://www.linkedin.com/in/mindymay-coachKeywords: job search positioning, ATS resume optimization, resume as marketing document, DISC career assessment, AI in job search, cover letter strategy, interview preparation, applicant tracking systems, career coaching, LinkedIn for job seekers