From Classroom to Boardroom: Dr. Deval Kartik on the Power of Case Study Method

Dr. Deval Kartik, Senior Case Study Writer at HEC Paris in Doha, shares valuable insights from her research titled “Mastering the Case Study Method: Writing, Evaluating, and Driving Impact.” Dr. Deval is an academic with two decades of multicultural teaching experience. Before transitioning to full-time academia, she spent a decade in education and training. Her strength lies in interdisciplinary learning, which she effectively integrates into the diverse courses she teaches. Drawing from methods such as Participatory Rural Appraisal, she applies research techniques to generate consumer insights. Additionally, her consulting experience allows her to incorporate design thinking into the brand communication sphere. She encourages students to think differently and beyond conventional boundaries, enabling them to explore multiple approaches to problem-solving. This approach helps her facilitate subjects effortlessly across students from various disciplines and cultural backgrounds. Applied research is her passion, and she enjoys writing case studies published by The Case Centre. She is on the Regional Advisory Council of the Case Centre for the Middle East Region. Dr. Deval earned an MBA in Marketing from the Institute of Management Development and Research, Pune, India, and completed a Ph.D. in Marketing at Anglia Ruskin University, Cambridge, UK. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Deval Kartik has generously shared profound insights from her research, “Mastering the Case Study Method: Writing, Evaluating, and Driving Impact,” during her appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited. All content is © 2025. All rights reserved.