From Click or Call to Confirmation: Rethinking the Booking Experience

How can embedding the booking engine and reintroducing voice finally tip the scales for direct bookings?In this episode of dojo.live, we welcome back Josh Graham, Head of Marketing Development for North America at Cloudbeds. This conversation explores the future of direct bookings and digital storefront innovation, with a spotlight on Cloudbeds’ embedded booking engine and their AI concierge solution, Engage. From voice-assisted reservations to the power of Google Tag Manager, Josh unpacks how simplifying the guest’s path to purchase—and enabling end-to-end journey tracking without data gaps—is helping hotels dramatically improve conversion and loyalty, while also optimizing marketing performance and user experience more effectively.After 10 years in hotel operations at branded and independent hotels in Washington, D.C., Josh Graham transitioned to technology at TravelClick. Over 13 years, he held a number of senior sales, marketing, and go-to-market roles, working with CRS, Business Intelligence, and e-commerce/digital marketing. In his final role, he served as Regional VP for their guest management/CRM product.Following TravelClick’s acquisition by Amadeus in 2018, Josh joined Revenue Analytics in 2020 to help launch their RMS solution, N2Pricing. After roles at Salesforce in their Travel and Hospitality unit and FLYR for Hospitality, Josh found his home at Cloudbeds. As Head of Market Development for North America, he drives market awareness and introduces Cloudbeds to new hotelier segments.About Josh