From Clicks to Customers: Building a Smarter Funnel

In this episode of the Digital Dawson Show, we break down three steps your ad strategy needs: Branding, Consideration, and Conversion. Tommy explains how to guide potential customers through each stage of the marketing funnel using real-world tools like programmatic video, retargeting, Google Ads, and social media lead forms. Whether you're a local business owner frustrated with aimless ad spend or a marketer trying to drive real results, this episode will help you connect the dots between awareness and actual sales. Tune in and learn how to build a funnel that works — without the jargon.