From Climate Apathy to Action - One Pint at a Time with Adam Bastock | Episode 6

Today we’re joined by Adam Bastock, founder of Small99 and creator of People Planet Pint — a growing movement showing that real climate action starts with conversation, not complexity. Adam has spent the last few years helping small businesses take meaningful steps toward sustainability, proving that change doesn’t come from pressure or perfection, but from people coming together, often over something as simple as a pint in the pub.In this episode, we explore why apathy is a bigger barrier than denial, how small businesses can lead the way, and why safe, open spaces for discussion matter. From People Planet Pint to tools like the Action Box card game, Adam shares a human approach to sustainability — built on community, curiosity, and the belief that a better future is already within reach. In this episode:Meet Adam Bastock: Founder of Small99, helping small businesses take practical steps toward sustainability. People Planet Pint: How informal, community-led events are sparking climate conversations across Europe. Apathy vs Denial: Why inaction — not opposition — is the real challenge to overcome. Small Business Power: How SMEs can move faster and drive meaningful change. Designing for People: Why sustainability works best when it’s human, accessible, and imperfect. The Action Box: Turning complex climate ideas into simple, practical actions. Safe Spaces for Change: The importance of creating environments where people can talk, learn, and challenge ideas. A Better Future, Now: Why progress is already happening — and how to be part of it. The Ways to connect:https://small99.co.uk/https://small99.co.uk/people-planet-pint-meetup/https://www.linkedin.com/in/adambastock/  Please like, subscribe or follow, so you're notified of any new episodes coming up, and if you're keen to reach Jon or Harry with any suggestions, feedback or comments, you can contact them via the show's LinkedIn page here: https://www.linkedin.com/company/the-growth-collective-uk