From CMO to CRO: Bridging the Gap Between Marketing and Sales

What happens when a CMO becomes a CRO? In this episode, Dana Marxer sits down with Sanja Gabler, Chief Revenue Officer at Trapets, to unpack the powerful perspective she gained by crossing over from marketing to sales. Sanja brings a rare blend of empathy and insight—she’s lived both sides of the growth function and now champions alignment from the top.You’ll hear what surprised her most when she stepped into sales leadership, the advice she wishes every CMO understood about the pressures of revenue accountability, and why finger-pointing between sales and marketing is a sign of deeper organizational misalignment. If you're in either function—or leading both—this is a masterclass in bridging the gap, building trust, and creating one unified go-to-market engine.