From CMO to Founder: How Parsnipp is Fixing Marketing with GEO | Marketing Podcast

from Digital Cheesecake · host Jack Johnson | Blu Digital & Ellie Farrugia | Kinsman and Co

What does it take to go from CMO to founder?In this episode, Andrew Higgins shares the journey behind building Parsnipp — from the initial idea through to launching in one of the most exciting areas of marketing today.We explore how AI search is evolving, what it means for brands, and why this shift presents a huge opportunity for marketers willing to adapt early.Learn more about Parsnipp here: https://parsnipp.com/In this episode:The journey from CMO to founderThe story behind Parsnipp (and its name)What GEO is and why it mattersHow AI search is changing marketingThe evolution of SEOLessons from building in a new spaceWhat marketers should focus on in 2026🎧 Listen now:Youtube:Apple:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#founder #cmo #marketingpodcast #marketing #AISearch #AI #GEO #SEO

Episode metadata supplied by the publisher feed · Published Apr 7, 2026

Embed this episode

Attribution link and audio player

Ready to play

From CMO to Founder: How Parsnipp is Fixing Marketing with GEO | Marketing Podcast

0:00 40:39

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Ələmdar Manafov Ələmdar Manafov Mən qarşıma çıxan suallara cavab axtarıram və hər kəs ilə paylaşıram.Sloqanım: Be PositiveSosial media hesablarım:Ələmdar ManafovINSTAGRAM və LİNKEDİN hesabı.Ələmdar Manafov known 8+ years Marketing Strategist | Branding & Digital Expert | Founder of Be Positive Company. He was born on 29th July, 1994 in Baku, Azerbaijan. Alamdar started his career at the age of 23 as a Social Media Advisor . He later started releasing his trainings on Social Platforms. He first released Personal Branding course in 2019.Alamdar is best known for his trainings on Instagram, Facebook. In November, 2020 Alamdar started to work with Big Companies. Then he created a YouTube channel which he uses for making videos and also to teach, provide tips, guide and help fellow Entrepreneurs to fit in the world. The Brendan Ecker Influence Brendan Scott Ecker The Brendan Ecker Influence is hosted by Brendan Scott Ecker — a 27-year-old American entrepreneur, Michigan real estate agent, CEO of Gold Shark Media Ai, founder of PassRE USA, investor, law enforcement officer, former NCAA two-sport athlete, and author of Beyond the Beat and How I Made My Dorm My Office.Ecker went from a middle-class “Matrix” upbringing to building a fast-growing digital brand, scaling multiple businesses, and growing a YouTube channel with over 27,000 subscribers. With a background in Criminology, law enforcement, and competitive athletics, he blends discipline, strategy, and mindset into everything he teaches.On this podcast, Brendan breaks down the real frameworks behind wealth, business, real estate, marketing, AI, geopolitics, mindset, and personal growth. He discusses the journey in growing his businesses, documenting the wins, failures, and the tactical steps that helped him escape

Frequently Asked Questions

How long is this episode of Digital Cheesecake?

This episode is 40 minutes long.

When was this Digital Cheesecake episode published?

This episode was published on April 7, 2026.

Can I download this Digital Cheesecake episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!