From CNA to Owner: Cody Campbell’s LTC Leadership Playbook

In this episode of Our Purpose – The LTC Podcast, Hosts Kip Kruger and James Dieter sit down with Cody Campbell to talk about his incredible journey from CNA to nursing home owner and the leadership lessons he’s learned along the way.Cody shares how he built his career in long-term care over more than two decades, why leadership buy-in matters at every level, and what it really takes to create a strong culture inside a facility. We also dive into some of the biggest challenges facing LTC today, including burnout, staffing, retention, compliance, reimbursement, agency use, and survey readiness.If you’re a nursing home administrator, DON, operator, owner, or leader in skilled nursing and long-term care, this episode is packed with practical insight and real-world encouragement from someone who has lived it at every level.In this episode, we cover:* Cody Campbell’s path from CNA to owner* Building culture and leadership in long-term care* How to create staff buy-in at the facility level* Burnout, retention, and supporting administrators* Reducing agency reliance and becoming fully staffed* Why collaboration matters in LTC leadership* The role of social media in connecting nursing home administrators* Lessons Cody wishes he knew earlier in his careerIf you’re passionate about skilled nursing, senior care, healthcare leadership, and the future of long-term care, this conversation is for you.Subscribe for more conversations that shine a light on the people, purpose, and leadership behind long-term care.#longtermcare #skillednursing #nursinghomeadministrator #healthcareleadership #seniorcare #ltc