From Coach to Closer: How Bryce Gonser Built a $130M Mortgage Business | Ep. 12

Send us Fan MailIn this episode of The MLO Project, host Michael sits down with Bryce Gonser, a mortgage powerhouse out of Eagle, Idaho, who closed over 300 loans and $130 million in volume last year. But Bryce didn’t start in lending—he started as a performance coach, and he’s brought that same mindset into building a scalable, relationship-driven mortgage business.Bryce shares how he went all-in during the COVID years by doubling down on agent relationships, mastering proactive communication, and building a repeatable, high-trust process that delivers results.He also opens up about his leadership approach—personal development, real coaching, and helping his team define and reach their “desired future.”Whether you’re a new LO or a veteran looking to level up, this episode is packed with real strategies and insights.Hit play to learn from one of the best—and find out how to connect with Bryce for personalized consultation.00:00 Introduction and Guest Welcome00:45 Bryce's Podcast Experience01:15 Impressive Loan Numbers02:35 Bryce's Journey into the Mortgage Industry05:00 Building Relationships During COVID09:51 Cold Calling and Face-to-Face Meetings17:39 Coaching and Team Development18:55 Core Activities and Leadership Differences19:39 Success Pillars and Self-Discovery20:36 VIP Coaching and Real Estate Focus21:57 New Aged Leadership Approach28:17 Operational Strategies and Systems29:44 Balancing Customer Experience and Efficiency30:39 Proactive Communication and System Design37:35 Leadership and Personal Development40:37 Coaching and Consulting ServicesBryce Instagram: @bryce_gonserJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at [email protected]