EPISODE · Apr 10, 2025 · 46 MIN
From Coca Cola to Cracker Barrel: How Tracy Tilson Built a PR Empire — And a National Holiday!
from The Brandinc PR Podcast · host Brandi Sims
She’s the powerhouse behind PR campaigns for Coke, Staples, Carrabba’s, and Cracker Barrel — and that’s just the appetizer. Tracy Tilson, President & Founder of Tilson PR, dishes on her journey from big-name brands to bold, boutique brilliance. Plus, hear how her entrepreneurial spark led to creating National Use Your Gift Card Day — a national movement that’s making waves every January. Get ready for insider PR tips, wild success stories, and a masterclass in turning a big idea into a media magnet.
What this episode covers
She’s the powerhouse behind PR campaigns for Coke, Staples, Carrabba’s, and Cracker Barrel — and that’s just the appetizer. Tracy Tilson, President & Founder of Tilson PR, dishes on her journey from big-name brands to bold, boutique brilliance. Plus, hear how her entrepreneurial spark led to creating National Use Your Gift Card Day — a national movement that’s making waves every January. Get ready for insider PR tips, wild success stories, and a masterclass in turning a big idea into a media magnet.
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From Coca Cola to Cracker Barrel: How Tracy Tilson Built a PR Empire — And a National Holiday!
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