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From Coca Cola to Cracker Barrel: How Tracy Tilson Built a PR Empire — And a National Holiday! episode artwork

EPISODE · Apr 10, 2025 · 46 MIN

From Coca Cola to Cracker Barrel: How Tracy Tilson Built a PR Empire — And a National Holiday!

from The Brandinc PR Podcast · host Brandi Sims

She’s the powerhouse behind PR campaigns for Coke, Staples, Carrabba’s, and Cracker Barrel — and that’s just the appetizer. Tracy Tilson, President & Founder of Tilson PR, dishes on her journey from big-name brands to bold, boutique brilliance. Plus, hear how her entrepreneurial spark led to creating National Use Your Gift Card Day — a national movement that’s making waves every January. Get ready for insider PR tips, wild success stories, and a masterclass in turning a big idea into a media magnet.

What this episode covers

She’s the powerhouse behind PR campaigns for Coke, Staples, Carrabba’s, and Cracker Barrel — and that’s just the appetizer. Tracy Tilson, President & Founder of Tilson PR, dishes on her journey from big-name brands to bold, boutique brilliance. Plus, hear how her entrepreneurial spark led to creating National Use Your Gift Card Day — a national movement that’s making waves every January. Get ready for insider PR tips, wild success stories, and a masterclass in turning a big idea into a media magnet.

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From Coca Cola to Cracker Barrel: How Tracy Tilson Built a PR Empire — And a National Holiday!

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Frequently Asked Questions

How long is this episode of The Brandinc PR Podcast?

This episode is 46 minutes long.

When was this The Brandinc PR Podcast episode published?

This episode was published on April 10, 2025.

What is this episode about?

She’s the powerhouse behind PR campaigns for Coke, Staples, Carrabba’s, and Cracker Barrel — and that’s just the appetizer. Tracy Tilson, President & Founder of Tilson PR, dishes on her journey from big-name brands to bold, boutique brilliance....

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