From Coffee Beans to Community Impact: Jamie Seaburger on Building More Than a Café

This week on Next to Nunn, Amy sits down with community-minded entrepreneur and coffee connoisseur, Jamie Seaburger, owner of PJ’s Coffee of Lake St. Louis. What started as a dream to create a cozy space for people to connect over quality coffee has turned into a thriving local hub, leadership incubator, and community builder.Jamie opens up about what it really means to be a local franchise owner, how she’s using her background in sports psychology to lead and empower a team of mostly Gen Z baristas, and the unexpected growth of her podcast Couchside Coffee, which is now a booked-out platform spotlighting local businesses, nonprofits, and first responders.In this candid and inspiring conversation, you’ll hear:Why PJ’s Coffee is truly “farm to cup” and why it tastes betterHow Jamie built a culture of trust, growth, and loyalty among her young staffThe power of community partnerships (and why it’s more than a marketing tactic)Her challenges navigating imposter syndrome while expanding her businessWhy franchising doesn’t mean you’re “not a small business”How Couchside Coffee grew into a 70,000+ reach marketing powerhouseWhether you’re a coffee lover, aspiring entrepreneur, or a business owner looking to build a purpose-driven brand, this episode will fill your cup with encouragement and practical takeaways.