From Cold-Pressed Juice to Functional Wellness: Suja Life’s Evolution Under CEO Maria Stipp

from Predicting The Turn w/ Dave Knox · host Dave Knox

Suja Life, once a pioneer in the cold-pressed juice industry, has undergone a significant transformation under the leadership of CEO Maria Stipp. Shifting from a single brand to a "house of brands," Suja has expanded its portfolio to include innovative products like Vive Organic wellness shots and Slice, a better-for-you soda. In this interview, Stipp shares insights on Suja's growth, the company’s strategic approach to acquisitions, and how it stays ahead in the competitive functional wellness beverage space.

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This episode was published on May 7, 2025.

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