From College Dorms to a 9-Figure Creator App Empire w/ Zeev Farbman (Lightricks CEO and Founder)

This week, Zeev Farbman, Co-Founder and CEO of Lightricks, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss the shifting nature of the creator ecosystem, how he established an award-winning app development company, and much more! 🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1 ⚡️ Lightricks homepage: https://www.lightricks.com/ 🙎‍♂️ Zeev's LinkedIn: https://www.linkedin.com/in/zeev-farbman-b5926b37/ 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3HwiHaJ Lightricks, founded in January 2013, is a company that develops video and image editing mobile apps, known particularly for its selfie-editing app, Facetune. Headquartered in Jerusalem, the firm has over 450 employees. As of 2021, its apps have been downloaded over 500 million times. Lightricks apps include: Facetune, Videoleap and Photoleap Show Notes: (01:00) - Zeev’s background and story (02:54) - Early days of Lightricks (05:55) - How content Creators’ goals have changed (08:37) - Initiatives to support mid-level Creators (14:43) - Challenges with burnout (18:39) - Power of user-generated content (21:25) - Comparing content strategies and associated performance (26:30) - Will AI-generated content be disruptive to the industry (34:30) - Providing Creators with additional opportunities to monetize 🎧 Listen on: Apple Podcasts: http://bit.ly/3W2egs7 Spotify: http://bit.ly/3VZiZux