From College Startup to 50-State Beef Brand | Hannah Klitz, Oak Barn Beef (Part 1)

Hannah Klitz was just 20 years old when she launched Oak Barn Beef as a sophomore in college. Today, the West Point, Nebraska-based company raises cattle, operates a storefront, and ships dry-aged, Nebraska-raised beef to customers in all 50 states. In Part 1 of this conversation, Hannah shares how she built a direct-to-consumer beef brand from scratch — including learning how to ship a perishable product, developing an e-commerce strategy, working with local processors, and navigating historically high cattle prices. This is a story about grit, logistics, rural entrepreneurship, and scaling a business from a college idea into a nationwide operation. Part 2 drops next week. Presented by the Engler Entrepreneurship Program at the University of Nebraska–Lincoln