From Comedy to Culture: Leading Without the Bullshit

In this episode of The Art of Sales, Adam talks with Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, the social agency that redefined how brands show up online. Laura shares her journey from journalism to agency life, from local newspapers in Cambridge to building one of the UK’s most culturally tuned-in creative agencies. She reflects on the early days of That Lot, the power of reactivity in social, and the lessons learned from growing an agency from four people to 150 in just a few years. Now leading Fabric, Laura talks about scaling fast but right - protecting culture, championing diversity, and creating an environment where creativity thrives. She opens up about managing ADHD, balancing leadership with parenthood, and redefining what it means to lead with authenticity, empathy, and trust. It’s a conversation about creativity, culture, and the kind of leadership that puts people, not process, at the centre of growth. https://fabricsocial.com/