From Communication to Automation: How Digital Marketing is Transforming Your Recruitment Industry - With Kristie Perrotte

Welcome to Season 4 of the Recruitment Leadership Podcast!   In this season, we’re focusing on a topic that's often slightly enigmatic for recruitment directors. And that topic is marketing!   In this episode, we speak to Kristie Perrotte, the Founder and Owner of Thrive Marketing Communications.   Thrive are a full-service strategic Marketing Consultancy specialising in working those in the recruitment industry.   Kristie has a wealth of experience in the recruitment sector totalling over 16 years and culminating in a role as a Marketing Communications Director for an international, Fortune 500 recruiter.   Kristie and your host Alison Humphries discuss a plethora of subjects, including just how digital marketing is transforming the recruitment industry, the different phases of marketing for a start-up and how they can get started, how to get the best value out of your database, marketing automation and how to adapt your marketing communications for markets outside of the UK.   Time-stamped breakdown: 01:46 - What are the ways in which the digital marketing transformation is taking place in the recruitment sector? 03:11 Thinking about a start-up business - it’s often really hard to get started on marketing. What are the first things you would put in place? 04:50 - Marketing tools that a start-up business can use 06:27 - The different phases of setting up marketing communications 09:42 - Marketing communications to clients, in comparison to candidates 12:48 - Your first dedicated marker hire 14:14 - Measures of success for a small business owner 19:24 - Getting the best value out of your database 22:11 - Targeted activity for candidates and clients 25:36 - What affects a client when choosing one recruiter over another? 32:33 - How to get more bang for your buck from your marketing content? 35:01 - What should be on your CRM checklist before you commit? 37:35 - Marketing automation 40:02 - What groundbreaking innovations do people need to be aware of? 42:46 - How to adapt your marketing strategy for Europe and the US and beyond.   Contact Alison Humphries: [email protected] Find out more about Recruitment Leadership at recruitmentleadership.co.uk Find out more about Thrive at https://www.thrivemarcoms.co.uk/   Produced by Generation Nexus generationnexus.com