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From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni

EPISODE · Mar 19, 2026 · 48 MIN

From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni

from Future of Marketing · host Ashleigh Silk

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of AI. Sara shares how to navigate developer-first go-to-market without losing executive buyers, why PLG and enterprise should operate as one funnel, and how AI should eliminate low-value work while preserving creativity and authenticity. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com

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From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni

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