From Concept to Commission: Understanding the Disconnect Between Producers and Buyers

from The Deep Media Pulse · host Licensing Magazine/Animation Journal

Founder of JUST B, a bespoke consultancy firm established in 2013 that supports creators, producers, and distributors in developing, financing, and scaling animated intellectual properties (IP) for global audiences, Justine Bannister sits with us to discuss where producers go wrong, what buyers actually want, and how to identify true originality.

Episode metadata supplied by the publisher feed · Published Jul 8, 2026

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From Concept to Commission: Understanding the Disconnect Between Producers and Buyers

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