From Concept to Market: How Laura Fullerton Built Monk Ice Baths.

Laura is currently launching Monk, a revolutionary ice bath brand which as been in development for over 2 years. But this isn't Laura's first business, she has not only already sold a brand she started, but also been through the high AND lows of building something from scratch. Follow Laura & Monk: https://www.instagram.com/laurafullerton/ https://www.instagram.com/discovermonk/ Follow Olly: https://www.instagram.com/olly.303/ https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc https://www.linkedin.com/in/olly-fawcett-668566177/ 00:02:15 Mastering the Flow State 00:07:40 Account Executive Insights 00:09:15 Sink or Swim 00:14:90 Creative Director's Journey00:29:20 Entrepreneurship Challenges: Losing Friends While Building a Business 00:33:30 Building Laura's First Brand 00:36:10 Life Under NDA 00:42:25 Leaving Corporate Life for Entrepreneurial Passion 00:48:20 Cold Water Therapy Benefits: Enhancing Health and Wellness 00:53:00 Biohacking Explained00:58:32 Cold Water Immersion: Combating Anxiety and Depression Naturally 01:06:58 Branding Strategy 01:16:04 MONK Product Launch 01:19:00 Brewdog Founder James Watt's Mentorship 01:24:20 Stress Management: Effective Coping Mechanisms for Entrepreneurs 01:27:00 Training Your Body to Handle Pressure 01:28:02 Exit Strategy: Building a Business with the End in Mind