From Conformity to Authenticity: The Journey of Building a Successful Business with Erin Marcus

How can authenticity transform your business? In the world of entrepreneurship, your brand and your authenticity need to go hand-in-hand. I've experienced firsthand the misalignment between who I am and the image I portray hindered my success. I had to realign, step by step, my brand with my true self, as Erin Marcus has done. It was a journey of understanding myself better and growing. #BeYourAuthenticSelf #TransformYourBusiness In this episode of the Crown Yourself podcast, Kimberly Spencer hosts Erin Marcus, founder and CEO of Conquer Your Business. They discuss the importance of authenticity in business and personal branding, emphasizing the need for alignment with one's true self. They also explore the concepts of professionalism, integrity, and personal responsibility in achieving business success. Erin shares her experiences and offers advice on overcoming fear, breaking negative patterns, and setting actionable goals. The conversation also touches on the mindset of athletes, morning routines, and the importance of making a plan and executing it in business. Enjoy, sovereigns!   Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your favorite podcast listening platform. You can also watch the episode on YouTube.   Moments of Note: The evolution of authenticity in business [00:04:17] Discussion about the importance of authenticity in business and marketing, and the challenges of being authentic in a world that values conformity. The struggle of aligning personal brand with corporate identity [00:08:14] Exploration of the challenges faced when transitioning from a corporate environment to starting a business, and the need to align personal brand with the desired image. The iterative process of brand evolution [00:11:09] Understanding that brand evolution is an ongoing and iterative process, and embracing the idea that it is not about fixing something that is broken, but rather continuously improving and aligning with one's true self. The importance of alignment in branding [00:12:13] Discussion on the misalignment between personal values and brand image, and the negative impact it can have on success. Authenticity and growth in marketing [00:13:27] Exploration of how authenticity in marketing and business can lead to growth and success, with examples and tips. Taking action and overcoming fear [00:16:09] Advice on taking actionable steps towards authenticity and alignment, including overcoming fear and starting small. The concept of professionalism [00:24:17] Professionalism is defined as showing up to your commitments and being integrity with your word. Overcommitting and aligning commitments [00:25:10] The line between overcommitting and aligning commitments is discussed, with a focus on time scarcity and setting goals. Corporate mentality and embracing risk [00:30:08] The differences between corporate and entrepreneurial mentalities are explored, including risk aversion and work ethic. Learning to be pulled by desires [00:36:47] Erin discusses the importance of being pulled forward by desires instead of being pushed forward by problems. The "What do I want?" exercise [00:37:58] Erin explains an exercise called "What do I want?" and how she uses it to clarify her desires and set goals. Mastering personal responsibility [00:45:40] Erin emphasizes the power of personal responsibility and how it allows individuals to create the life they want instead of being victims of circumstances. The illusion of righteous indignation [00:48:58] Discussion on how righteous indignation can give away one's agency and the influence of media on promoting this behavior. The need to be right and safe [00:50:27] Exploration of the hierarchy of needs and the illusion of safety that comes from being right and agreed with. Overcoming self-judgment and embracing authenticity [00:51:05] The importance of not making oneself wrong or bad, and the battle of embracing one's authentic self while letting go of guilt and shame. The journey from beginner to success [01:01:42] Discussion on the importance of starting as a beginner and looking at the growth of admired individuals. Adapting to change and showing growth [01:02:13] Rachel Hollis is an example of quickly adapting to virtual events and showcasing her growth and success. Athletes as role models for business mindset [01:05:42] The benefits of adopting an athlete's mindset in business and the potential for more women to achieve $1 million in business. The magic bullet for making business easy [01:13:47] Erin talks about how there is no magic bullet for making business easy, but it can be fun with the right mindset and plan. Conquer Your Business - an all-in-one solution [01:14:03] Erin mentions that Conquer Your Business has everything you need, including social links, pop-ups, and freebies, to make your life easier in one place. Closing remarks and call to action [01:14:13] Kimberly thanks Erin and encourages listeners to subscribe and share the podcast to create a bigger impact, and also mentions connecting on social media. The episode ends with a reminder to create a successful business and life.   Mentions + Additional Resources: Connect with Erin Marcus WEBSITE: https://conqueryourbusiness.com/ SOCIAL MEDIA LINKS FACEBOOK: https://www.facebook.com/ErinMarcusConquerYourBusiness/ INSTAGRAM: https://www.instagram.com/erinmarcusconqueryourbusiness/ LINKED IN: https://www.linkedin.com/in/erinmarcusconqueryourbusiness/ YOUTUBE: https://www.youtube.com/channel/UCLFD-aM6LmA10FQrFC_QchQ Download my Heal Your Money Beliefs Masterclass + Workbook to shift your energy around money, so you not only attract more clients and customers to your biz but also stay profitable and prosperous: https://bit.ly/heal-your-money-queen   👑  Join our FREE Crown Yourself Community on Facebook: http://bit.ly/crown-yourself-coaching-group  ____________   📺  YOUTUBE TIPS PLAYLISTS:     The Crown Yourself Podcast: https://www.youtube.com/watch?v=MZwctt-09Yk&list=PL2ClsckBxxujcpec_c4m-haGSeWZkfNmP    Becoming the Queen-B(usiness) of Yo’ Biz:  https://www.youtube.com/watch?v=GEircICw4o0&list=PL2ClsckBxxuhTAZNjo3wKa84gAgJAgpBB   Podcasting Queen: https://www.youtube.com/watch?v=fWLm9j9TSPE&list=PL2ClsckBxxuhIznCt03xcCIR-caCZBads    Conscious Leadership Queen:: https://www.youtube.com/watch?v=R35hokbpIJI&list=PL2ClsckBxxuhJqGJuF9kqCg-UfBwZzI_o  🙌🏼 MORE RESOURCES TO HELP YOU BUILD YOUR EMPIRE + CROWN YOURSELF  🙌🏼   Get booked on podcasts + turn guest podcasting into getting clients when you join then Communication Queens Agency: https://www.communicationqueens.com     Want to get Kimberly Spencer on your podcast? 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While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support! 🥰  Loved learning about how from conformity to authenticity, the journey of building a successful business? Listen to this podcast again: https://www.crownyourselfmembers.com/podcasts/crown-yourself/episodes/2148036060