From Consumer Trends to Value Spaces | Laura De Groot Trivulzio | Part II

In this part of the chat with Laura, the discussion focuses on the intricacies of international marketing, consumer trends, and brand strategies, mainly through the lens of economic crises and inflation. Highlighting the shift in consumer behavior towards optimizing spending, the conversation touches on the importance of category management and the need for brands to offer varied pack sizes to capture different consumer occasions and shopping missions. The discussion also addresses the impact of health trends and the shift towards plant-based proteins, emphasizing the significance of understanding consumer needs and patience in innovation. The episode explores the importance of SKU analysis, segmentation, and the critical role of rotation baseline and shelf positioning in managing a product portfolio effectively.In this Episode:00:00 Introduction 01:04 Economic Crisis and Consumer Behavior 04:13 Category Management and Retail Strategies 15:07 Innovation and Consumer Trends 31:03 Conclusions This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe