EPISODE · Apr 9, 2026 · 59 MIN
From Content Maker to Cake Baker: Breanna Hoepner & Once Upon a Cake Studio (Ep. 107)
from My Great Pivot · host The Female Founders Project
Breanna Hoepner shares how she left a 24-year career in unscripted television to launch her own custom cake business, Once Upon a Cake Studio. She details how an assumption nearly kept her from pursuing this dream, and how a friend’s challenge and simple Google search revealed that it was far more accessible than she’d ever imagined. The conversation covers how her television production background has helped shape her client process and the design of her custom cakes, why her cakes have been a more powerful marketing tool than any paid advertising, her plans to scale, and how motherhood and a family legacy in the bakery business have informed each stage of her entrepreneurial journey.Takeaways:Passion-driven entrepreneurshipLaunching a cottage food businessAI and social media as tools in small businessesBalancing Business and FamilyLinks:Once Upon a Cake Studio homepage: www.onceuponacakestudio.comOnce Upon a Cake Studio on InstagramOnce Upon a Cake on FacebookMy Great Pivot podcast homepage: www.mygreatpivot.comThe Female Founders ProjectChapters:00:00 The Birth of Once Upon a Cake Studio31:14 Business #2: Athlete Highlight Reels37:08 Handling Pressure and Risk42:21 Balancing Business and Family48:00 Avoiding Inventory and Storefront53:18 Freedom and Balance#femalefounders #entrepreneurship #femaleentrepreneurs #startuplife #startups #womenentrepreneurs #cottageindustries #homebaker #smallbusiness #careerpivots
What this episode covers
Breanna Hoepner shares how she left a 24-year career in unscripted television to launch her own custom cake business, Once Upon a Cake Studio. She details how an assumption nearly kept her from pursuing this dream, and how a friend’s challenge and simple Google search revealed that it was far more accessible than she’d ever imagined. The conversation covers how her television production background has helped shape her client process and the design of her custom cakes, why her cakes have been a more powerful marketing tool than any paid advertising, her plans to scale, and how motherhood and a family legacy in the bakery business have informed each stage of her entrepreneurial journey.Takeaways:Passion-driven entrepreneurshipLaunching a cottage food businessAI and social media as tools in small businessesBalancing Business and FamilyLinks:Once Upon a Cake Studio homepage: www.onceuponacakestudio.comOnce Upon a Cake Studio on InstagramOnce Upon a Cake on FacebookMy Great Pivot podcast homepage: www.mygreatpivot.comThe Female Founders ProjectChapters:00:00 The Birth of Once Upon a Cake Studio31:14 Business #2: Athlete Highlight Reels37:08 Handling Pressure and Risk42:21 Balancing Business and Family48:00 Avoiding Inventory and Storefront53:18 Freedom and Balance#femalefounders #entrepreneurship #femaleentrepreneurs #startuplife #startups #womenentrepreneurs #cottageindustries #homebaker #smallbusiness #careerpivots
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From Content Maker to Cake Baker: Breanna Hoepner & Once Upon a Cake Studio (Ep. 107)
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