From Content to Candidates: Will Grashoff on Building a Modern Rec2Rec Business

In this episode of RecTalk, Nitin Sharma sits down with Will Grashoff, the LinkedIn and TikTok sensation behind Will’s Talent. Known for his witty industry videos and no-nonsense approach, Will shares the journey of rebranding his business, going all-in on the Rec2Rec market, and why being selective with clients is at the heart of his success.Will and Nitin dive deep into:Why Will pivoted from a generalist agency to a specialist Rec2Rec modelHow video content became his most powerful business development toolThe importance of trust and empowerment for retaining top recruitment talentWhy agencies should invest in modern tech stacks, L&D, and tailored KPIsTrends in recruitment: profitability per head, 360 consultants, and the decline of headcount vanity metricsWhy not every big biller sets up their own shop—and what really motivates candidates todayWill also opens up about the realities of managing remotely, the pitfalls of old-school micromanagement, and why happiness (and a sense of humour) are just as vital in recruitment as placements.Who this episode is for:Recruitment agency owners looking to scale smarter, not biggerRec2Rec professionals wanting to understand client and candidate motivationsConsultants curious about the role of social media in personal brandingLeaders keen to modernise their agency’s culture, tech, and KPIs🔗 Connect with Will Grashoffhttps://www.linkedin.com/in/willgrashoff/Check out Will’s Talent:https://www.willstalent.com/🔗 Connect with Nitin Sharmahttps://www.linkedin.com/in/nitin-rectools/Discover recruitment tools and services at Rectools.io:https://www.rectools.io/Find out about the Recruitment Curry Club:https://www.linkedin.com/company/the-recruitment-curry-club/New episodes of RecTalk and Founder Diaries drop every Wednesday and Friday.Listen on another platform: https://rectalk.co.uk/#RecruitmentPodcast #RecTalk #Recruitment #TalentAcquisition #Rec2Rec #RecruitmentTechnology #RecruitmentMarketing #RecruitmentLeaders #RecruiterLife