From Content to Conversations: Building Trust Through Social Media Engagement

In this episode of The Move In Senior Living Podcast, host Larry Williams chats with B Squared Media’s Brooke Sellas about the evolving role of social media in senior living marketing, emphasizing trust-building, meaningful engagement, and responsive communication. Brooke shares practical insights and experiences she’s gained advising brands of all shapes and sizes on how senior living communities can leverage social channels to enhance credibility, handle difficult conversations, and turn feedback into opportunities for growth. https://www.linkedin.com/in/brookebsellas/ https://bsquared.media/